Frequently Asked Questions

What is a Website Clarity Audit?

A Website Clarity Audit is a structured, independent manual review of your website. It gives you clear, professional insight into how the site performs for customers, search engines and modern AI-driven search. Unlike an automated scan, it is a careful evaluation of how your website actually works in the real world.

What is included in the audit?

Five parts: a messaging and positioning review, an enquiry and conversion performance analysis, a technical and structural review, a search and AI readiness assessment, and a prioritised action plan with clear explanations and practical recommendations.

How much does it cost?

The Website Clarity Audit costs £495. This includes the full manual review, a comprehensive PDF report and a prioritised action plan. There is no upsell at the end.

How long does it take to receive the report?

The PDF report and prioritised action plan are delivered within three working days of submission.

How is this different from free audit tools?

Free tools produce data, but not judgement, context or practical business insight. This audit looks at your website from three perspectives: as a potential customer, as a search engine, and as a modern AI-driven search system.

Who is the audit for?

Business owners who rely on their website to support their business, and who suspect it could be performing better. If you want to know where your messaging lets the design down, this is for you.

Will I know what to change?

Yes. The findings are written as practical recommendations, not abstract observations, and they are prioritised so you can see what to tackle first and why.

Do I need to give you access to my website?

No. The review is based on your website as a visitor, a search engine and an AI search system would see it. You submit your website details through the form on the home page.

What does "AI search readiness" mean?

AI-driven search tools, such as chat assistants and AI summaries, decide which businesses to mention based on how clearly your site explains who you are, what you offer and why it can be trusted. The audit checks how well your site communicates that to them.

What happens to my data?

We only use the details you submit to carry out your audit and respond to you. See our Privacy Policy for full details.