About Clarity Is Key

Clarity Is Key provides independent, manual website audits for business owners who rely on their website to support their business.

What we do

Our Website Clarity Audit reviews your website from three perspectives: as a potential customer, as a search engine, and as a modern AI-driven search system. It covers messaging and positioning, enquiry and conversion performance, technical and structural health, search and AI readiness, and finishes with a prioritised action plan.

How we work

Every audit is a careful manual review, not an automated scan. The findings are written as practical recommendations, so you know what to change and why. No exaggeration, no scare tactics and no upsell at the end. Just clarity.

You can see the full process on our audit pages, and find answers to common questions in the FAQ.

Who is behind the business

Clarity Is Key is a trading name of Roaring Forties Limited, a company registered in England and Wales (company number 17218092).

Roaring Forties Limited
71-75 Shelton Street, Covent Garden
London, WC2H 9JQ
info@clarityiskey.co.uk